PRIVACY POLICY

OF OUR IDENTITY AND ADDRESS

We, DAD SOFTWARE, SC, with address at Av. Lázaro Cárdenas 504 Sur, Zona Centro 34000, Durango, Durango, Mexico, will be responsible for treating the personal data you provide us in accordance with the provisions of this Privacy Notice.

OF THE PERSONAL DATA THAT WE WILL COLLECT

The data that you will provide us to be treated in accordance with Section 4 of this Privacy Notice will be: (i) Name (s), paternal surname and maternal surname; (ii) domicile; (iii) landline and / or cell phone number; (iv) email; (v) Federal Taxpayers Registry; (vi) financial institutions with which it operates; (vii) bank accounts with which you carry out your operations; (viii) commercial references; (ix) authorized credit limits; (x) if you are a customer or user of Us, your photograph (hereinafter the “Data”)

OF THE SENSITIVE PERSONAL DATA THAT WE WILL COLLECT

We will not request in any way, and you will not provide us at any time, “sensitive personal data”, that is, those personal data that are intimate or whose misuse may give rise to discrimination or entail a serious risk for you. In particular, you agree not to provide us with any information regarding your racial or ethnic origin, health status, genetic information, religious, philosophical and / or moral beliefs, union affiliation, political opinions and / or sexual preference.

OF THE TREATMENT THAT WE WILL GIVE TO YOUR DATA

The treatment that we will give to the Data that you provide us, will be solely for (i) the existence, maintenance and fulfillment of our commercial / contractual relationship between you and Us, and (ii) the realization of advertising campaigns for new products and / or promotions implemented by Us. By providing us with your Data, you tacitly accept that we process said Data for the purposes indicated above.

OF THE TRANSFER THAT WE WILL MAKE OF YOUR DATA

DATA In order to comply with the purpose of this Privacy Notice, We may transfer your Data to third parties, physical or moral, national or foreign, affiliated or subsidiary companies, belonging to any industrial and / or service branch, without the need for your consent, including Facebook, Inc., Twitter, Inc., Instagram Corp., as well as any other digital medium on the Internet. Once you give us your Data, it will be kept in different secure means that technology allows, whose access will be limited only to the natural and / or legal persons with whom we share your information. We have the appropriate security measures in place to protect the use of your Data by unauthorized third parties. In the event of a request from an authority, your Data may be made available to it, in strict compliance with the applicable legal regulations.

OF THE MEANS TO EXERCISE ARCO RIGHTS

You will have access to your Data at all times to request its rectification, cancellation or opposition (hereinafter the “ARCO Rights”). For the exercise of ARCO Rights, you must send us your respective request in writing, by post or electronically, directing your message to DAD SOFTWARE, with attention to Manuel Cárdenas. If you choose postal mail, you should do so at the following address: Av. Lázaro Cárdenas 504 Sur, Zona Centro 34000, Durango, Durango, Mexico; If you choose the email, you should direct it to the following addresses: mcardenas@dad.com.mx. The request to exercise ARCO Rights must contain and be accompanied by the following: (i) the name of the Holder, their address and / or email and / or any other means to communicate the response to their request; (ii) the official documents that prove the identity or, where appropriate, the legal representation of the Holder; (iii) the clear and precise description of the Data with respect to which one seeks to exercise any of the aforementioned rights; and (iv) any other element or document that facilitates the location of the Data. Upon receipt of the letter stating that you will use your DAD SOFTWARE Rights, we will have 90 calendar days to analyze, attend to and send you the corresponding response. The means by which we will send you our conclusion will be the one indicated by you in your request (email or postal mail, exclusively) or, failing that, by the same means by which you sent us your letter.

OF THE COMMUNICATION MECHANISMS

Any communication that you wish to send us on the occasion of this Privacy Notice or to limit the use and disclosure of your Data, other than the procedures that we have established in this Notice, must be made to the addresses provided for the exercise of DAD SOFTWARE Rights mentioning clearly and precisely: (i) the name of the Holder, his address and / or email; (ii) the official documents that prove the identity or, where appropriate, the legal representation of the Holder; and (iii) the purpose of your communication.

OF OTHER MEANS TO LIMIT THE USE OR DISCLOSURE OF THE DATA

The Holder may go or request by telephone their registration with the Public Registry of Consumers provided for by the Federal Consumer Protection Law and / or the Public Registry of Users provided for by the Law on Protection and Defense of the User of Financial Services, in order to limit the use of Data in possession of individuals.

FROM REMOTE MEDIA

If for any reason you provide us with your Data through electronic means, including our website (Internet), you understand, accept and acknowledge that: Our website may include links to third-party websites that, if accessed, will cause leave our website, for which we would not assume any responsibility in relation to third-party websites. Our website may include links to sites that manage social networks, in which case you accept that by providing any type of information, including your Data on said sites, it will cause it to be read, viewed, accessed, retransmitted and processed by any person, releasing us from any responsibility. It is possible that our systems collect additional data to those that you provide us, such as the type of browser, the operating system, the Internet pages visited, the IP address, etc., through “cookies” or “web beacons” , among others. In order to disable these systems, you must access “Internet Options” in the “Tools” bar of the browser you use. In the same way, We will attend and respond to any communication that is addressed to us within 90 calendar days of receiving said letter. The means by which we will give you an answer will be in the way that you have indicated, or failing that, we will use the same means by which you sent us your communication.

OF THE MODIFICATIONS TO THE PRIVACY NOTICE

This Privacy Notice may be modified by Us as many times as we deem necessary, both to be consistent with the applicable legal regulations, at the request of the competent authorities and / or at our own convenience. As long as we continue to use your financial information, or in the event that we modify our identity, we require more information from you than those mentioned here, we modify the purpose of this Privacy Notice and / or change the transfer conditions, any change we make to you We will make available to you to obtain your consent for the processing of your data. I consent that all my information (including that of a financial nature) mentioned in Section 2, be treated solely for the purpose indicated by Section 4 of this Privacy Notice.